Before creating Searchness, I used to be a software developer, analytics consultant, and A/B testing guy. I worked at Yahoo! and did consulting for several french enterprise companies like Carrefour and Orange. I'm also an absolute user research wonk who lives currently in beautiful France.
You can contact me anytime at ismael@searchness.com or (+33) 685-610-670.
I have tons of respect for the existing tools as they pioneered the way towards making user research easier. But one huge problem is that most of them limit themselves to recording research sessions and are not that big of an improvement compared to using Skype or Zoom.
Apart from recruiting participants, the most difficult aspect of doing user research is getting from data to insights. It's the grunt work of taking notes, watching recordings, taking more notes, juggling between post-it notes, Trello, spreadsheets, Airtable, etc., analyzing and synthesizing everything. It's overwhelming and most tools today don't help you do that faster.
The second issue is that many companies charge per user, or just too much. If we want to push user research forward and make it central to the way our teams build products, we need more cost-effective solutions.
I've created Searchness to solve these two problems. I manage to do it by being lean, leveraging modern technology, and specialized cloud services. With Searchness you get more features that save you time. You get unlimited research sessions and user accounts. You save money and can spread your research throughout your organization.
